Hey CEO, put your marketing in order!

Get all your business activities & touchpoints in one place
... and let your team improve them!

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Take a look at how it works

Being a CEO can be tough. Ever caught yourself saying...?

ceo_dark_final ceo_dark_final
  • "I can't keep up with what's going on in my company anymore."
  • "I want to see where we can save and make some money."
  • "I want to see which activities are bearing fruit and which are a waste of time and money."
  • "I want to know how clients see us."
  • "I'm overwhelmed with reports and don't have time to read them."
  • "I want to make sure we keep all our key knowledge in-house so we can easily manage whenever someone decides to leave."

If you did, we'll lead you Out of Dark!

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Have your team create a customer journey map the whole company will benefit from!

1. Visualise your business activities & touchpoints

Because now you don’t have a clue, do you?

You’ll know about every single interaction a customer can have with your company, along with its details, up-to-date performance metrics, and the person responsible. You will have no problem asking your marketing and CX team the right questions.

Customer journey templates

2. Track only the important metrics

Aren’t you overwhelmed by all the numbers?

Collect just important data such as your Google reviews or NPS from your customers. You have all KPIs and their performance at your fingertips. Over time, you'll build up your company's historical memory. Make decisions based on hard numbers, not subjective feelings. 


3. Get notified when something bad happens

Isn’t it better than finding out only when it’s too late?

Get automatic alerts when your activity metrics are out of the ordinary. You can't monitor everything 24/7. We can.

Company activity monitoring

4. Make sure everyone on the team is replaceable

Did you hear about Key Person Dependency risk?

With all the touchpoint details and historical metrics accumulated over time, your customer journey map will gradually become a knowledge base of your customer-oriented operations. Even if your key personnel leaves, their knowledge of your ops will stay, and their replacements will have no problem taking over.


5. Help everyone in your company know your customers

Why should only the marketing department have that privilege?

Are your employees aligned on the particulars of the audience they’re supposed to serve and target? Create fictional characters (called personas) representing each of your target audiences. You can then assign these to individual touchpoints.

Customer & user persona

6. Lead your regular meetings with ease

Isn’t it long overdue to eliminate all ineffective communication?

Easily review the performance of your key metrics and related touchpoints, decide on what needs to be done, and come back to it at the next meeting! No need to spend time gathering data and creating reports.

Task management

And there's more than meets the eye

It just makes sense

  • Higher customer satisfaction
  • Higher revenue
  • Higher transparency
  • Lower churn rate
  • Less time wasting
  • Lower salary costs

More than three-quarters of executives have stated that CX is now a top priority of theirs

Nobody expects you to do this yourself.
Sign up your head of marketing!

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Case study

See what your customer journey can look like


Let the numbers do the talking

Calculate how much money we can save you


Quick guide

6 steps to create a powerful customer journey

What our clients are saying

I was looking for a tool that would help me with creating and monitoring customer journey and simplify my working life. Thanks to Out of Dark, I can build my own journey in minutes and keep track of the latest news!
Sarka Rauchova
Sarka Rauchova
CX expert, Avast

We deal with a lot of campaigns, communication, touchpoints in our daily business. Out of Dark allows me to have a perfect overview of all our activities, monitor the development of KPIs and see and understand the context.

David Milota
David Milota
Brand manager, T-Mobile