Hey CXO, organize your customer experience!
Get all your customer journeys & touchpoints in one place
... and finally start improving them!
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CXO's work often goes unappreciated. Ever caught yourself saying...?
- "Nobody outside my team understands the customer journey."
- "Nobody knows what I do anyway."
- "I have nowhere to visualize the whole customer experience."
- "The CX strategy isn't written down, but scattered among the coworkers."
- "I can't share the CX strategy with others."
- "We have to limit the experiments we do because we can't track them all."
If you did, we'll lead you Out of Dark!
1. Visualize your customer touchpoints
How would you like a new customer experience playbook?
Touchpoints are the basic element of CX, yet they’re rarely clearly defined. Summarize your team’s collective knowledge of them into something accessible and durable. Our powerful touchpoints can handle KPIs, time span, satisfaction, owner, and much more. Your CX experiments will be much easier to track, too!
2. All performance metrics in one place
Why check ten apps when one will suffice?
All touchpoints come with data scattered all around the place. Why don’t you keep them where they belong - with your touchpoints? No more “I’ll look it up for you” - have your performance metrics always ready to be evaluated.
3. 24/7 KPI monitoring
Do you have enough of “If only I knew it sooner…”?
There’s no need to refresh those 10 open tabs in your browser 3 times a day. Just tell us what performance metric fluctuations we should look out for, and we’ll let you know when something happens - both good and bad.
4. Keep the knowledge in the company
Why should you lose something you already have?
If key employees leave, don’t let their knowledge of your ops follow them out the door. With all the touchpoint details and historical metrics accumulated over time, your customer journey map will gradually become a knowledge base of your whole CX operations.
5. Know who you serve
It’s all about the people - but who are they?
It’s hard to be a customer-centric company when the employees don’t know who the customer is. Sum up your target audiences into personas, add them to the touchpoints they belong to, and make your CX efforts more customized and easier to understand for coworkers.
6. Report always ready
How about starting a meeting whenever you feel like it?
With the performance of your KPIs and related touchpoints always ready, you can call a meeting whenever you want - the report is always ready. Then decide what needs to be done, assign it to your coworkers, and review it all at the next meeting!
By submitting your e-mail, you agree to the Terms of use.
Case study
See what your customer journey can look like
Let the numbers do the talking
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Quick guide
6 steps to create a powerful customer journey
5/5
5/5
We deal with a lot of campaigns, communication, touchpoints in our daily business. Out of Dark allows me to have a perfect overview of all our activities, monitor the development of KPIs and see and understand the context.
