Hey CMO, take control of your marketing ops!
Get all your business activities & touchpoints in one place
... and finally start improving them!
By submitting your e-mail, you agree to the Terms of use.
Being a CMO can be tough. Ever caught yourself saying...?
- "I can't keep up with everything happening in our marketing team right now."
- "I'm tired of the constant reporting to various departments."
- "I want to see which activities are bearing fruit and which are a waste of time and money."
- "I need a tool that helps me and my team focus on the most valuable tasks."
- "We urgently need a single source of truth for all departments."
- "I dream about a tool that clearly demonstrates to my boss the sheer volume of work we're tackling!"
If you did, we'll lead you Out of Dark!
1. Get a visualization of all company touchpoints and customer interactions
Because now you don't have a clue, do you?
You’ll know about every single interaction a customer can have with your company, along with its details, up-to-date performance metrics, and the person responsible. It will be no problem to show all activities of your team to other departments.
2. Track only the important metrics
Aren’t you overwhelmed by all the numbers?
Collect only important data such as your Google reviews or revenue from your customers. You have all KPIs and their performance at your fingertips. Over time, you'll build up your company's historical memory. Ensure all responses to 'Why?' are based on data.
3. Get notified when something bad happens
Isn’t it better than finding out only when it’s too late?
Get automatic alerts when your activity metrics are out of the ordinary. You can't monitor everything 24/7. We can.
4. Ensure everyone on the team knows their responsibilities
Why would you only assign responsibilities for specific tasks?
Assign a responsible person to every touchpoint, not only to specific tasks. This will provide clarity for both your team and other departments on who’s responsible for the whole thing - they will always know who to ask about it.
5. Help the whole company know your customers
Wouldn’t it help if your team wasn’t the only one?
“Why aren't we engaging in this activity or aren't active on that channel?” - you know why, but other departments don’t. Use personas to help the whole company understand who your customers are and why you pursue certain activities and not others.
6. Lead your regular meetings with ease
Isn’t it long overdue to eliminate all ineffective communication?
Easily review the performance of your key metrics and related touchpoints, decide on what needs to be done, and come back to it at the next meeting! No need to spend time gathering data and creating reports.
By submitting your e-mail, you agree to the Terms of use.
Case study
See what your customer journey can look like
Let the numbers do the talking
Calculate how much money we can save you
Quick guide
6 steps to create a powerful customer journey
5/5
5/5
We deal with a lot of campaigns, communication, touchpoints in our daily business. Out of Dark allows me to have a perfect overview of all our activities, monitor the development of KPIs and see and understand the context.
