Hey CMO, take control of your marketing ops!

Get all your business activities & touchpoints in one place
... and finally start improving them!

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Take a look at how it works

Being a CMO can be tough. Ever caught yourself saying...?

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  • "I can't keep up with everything happening in our marketing team right now."
  • "I'm tired of the constant reporting to various departments."
  • "I want to see which activities are bearing fruit and which are a waste of time and money."
  • "I need a tool that helps me and my team focus on the most valuable tasks."
  • "We urgently need a single source of truth for all departments."
  • "I dream about a tool that clearly demonstrates to my boss the sheer volume of work we're tackling!"

If you did, we'll lead you Out of Dark!

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Have your team create a customer journey map the whole company will benefit from!

1. Get a visualization of all company touchpoints and customer interactions

Because now you don't have a clue, do you?

You’ll know about every single interaction a customer can have with your company, along with its details, up-to-date performance metrics, and the person responsible. It will be no problem to show all activities of your team to other departments.

Customer journey templates

2. Track only the important metrics

Aren’t you overwhelmed by all the numbers?

Collect only important data such as your Google reviews or revenue from your customers. You have all KPIs and their performance at your fingertips. Over time, you'll build up your company's historical memory. Ensure all responses to 'Why?' are based on data. 


3. Get notified when something bad happens

Isn’t it better than finding out only when it’s too late?

Get automatic alerts when your activity metrics are out of the ordinary. You can't monitor everything 24/7. We can.

Company activity monitoring

4. Ensure everyone on the team knows their responsibilities

Why would you only assign responsibilities for specific tasks?

Assign a responsible person to every touchpoint, not only to specific tasks. This will provide clarity for both your team and other departments on who’s responsible for the whole thing - they will always know who to ask about it.


5. Help the whole company know your customers

Wouldn’t it help if your team wasn’t the only one?

“Why aren't we engaging in this activity or aren't active on that channel?” - you know why, but other departments don’t. Use personas to help the whole company understand who your customers are and why you pursue certain activities and not others.

Customer & user persona

6. Lead your regular meetings with ease

Isn’t it long overdue to eliminate all ineffective communication?

Easily review the performance of your key metrics and related touchpoints, decide on what needs to be done, and come back to it at the next meeting! No need to spend time gathering data and creating reports.

Task management

And there's more than meets the eye

It just makes sense.

  • Higher customer satisfaction
  • Higher revenue
  • Higher transparency
  • Lower churn rate
  • Less time wasting
  • Lower salary costs

Customer spending increases by up to 140% following a positive experience

Ready to step Out of Dark and take your marketing to the next level?

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We can show you even more


Case study

See what your customer journey can look like


Let the numbers do the talking

Calculate how much money we can save you


Quick guide

6 steps to create a powerful customer journey

What our clients are saying

I was looking for a tool that would help me with creating and monitoring customer journey and simplify my working life. Thanks to Out of Dark, I can build my own journey in minutes and keep track of the latest news!
Sarka Rauchova
Sarka Rauchova
CX expert, Avast

We deal with a lot of campaigns, communication, touchpoints in our daily business. Out of Dark allows me to have a perfect overview of all our activities, monitor the development of KPIs and see and understand the context.

David Milota
David Milota
Brand manager, T-Mobile